KOYRO Data & Scoring Methodology
KOYRO treats reality television personalities like professional athletes. We track audience attention through quantitative social telemetry, daily snapshot intervals, and deterministic momentum formulas.
1. Snapshot Cadence & Data Ingestion
Follower metrics are captured at regular 24-hour daily snapshot checkpoints across verified public profiles on Instagram.
Current Snapshot - Historical Snapshotβ) rather than interpolating or synthesizing false numbers.2. Follower Growth & Velocity Formulas
Absolute Growth (Ξ Follower Volume)
Measures the exact raw count of followers gained or lost over a specific lookback window (24 Hours, 7 Days, or 30 Days).
Percentage Velocity (% Growth Pace)
Normalizes growth relative to the starting follower base. This allows comparing breakout underdog contestants with multi-million follower celebrity veterans on equal footing.
3. KOYRO Social Momentum Score (0β100)
βAn internal KOYRO index measuring recent social growth and follower acceleration.β
This is a proprietary composite telemetry metric engineered for entertainment analytics, not an official industry or platform-certified standard.
Component Weights:
- 40% Weight:7-Day Follower Velocity: Captures the primary weekly trend of house performance.
- 25% Weight:24-Hour Immediate Surge: Detects overnight viral spikes following key episodes or Weekend Ka Vaar.
- 20% Weight:30-Day Sustained Baseline: Rewards contestants maintaining audience interest over multiple weeks.
- 15% Weight:Acceleration Differential: Compares the contestant's recent 7d pace against their 30d baseline average to detect breakaways.
Score Interpretation Tiers:
4. Third-Party Independence & Attribution
KOYRO statistics are derived from tracked social-media data snapshots and may differ from instantaneous platform-displayed counts. Growth rates and KOYRO Social Momentum are calculated directly from KOYRO historical snapshot records.
KOYRO is an independent statistics platform and is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Instagram, Meta, Endemol Shine India, Colors TV, JioHotstar, MTV India, or any reality TV production entity.